Golden Gate Urgent Care (GGUC) Mill Valley brings a brighter healthcare experience to the residents of Marin County. Located in a high-traffic residential and commercial district, GGUC Mill Valley makes its first impression with bold color and graphic statements supported by distinct lighting, unconventional art, and walls of windows to cultivate a modern and refreshing tone. To promote GGUC’s brand, their “signature wall” in the waiting area is painted a Golden Gate Bridge orange. The intensity of color evokes a sense of arrival —as if going over the iconic bridge. In clinical spaces, focal walls of blue and yellow reflect that of the sun and ocean, integrating rejuvenating features of the California Coast into the design.

The clinic is the first within a uniform shopping center adjacent to Highway 101. In order to bring a strong street presence to the community, the team negotiated with the county to increase the amount of glass in the storefront. The glass, fusing with the existing timber frame, gives the interior a modern flavor still reflective of the locale. To this end, the design does not attempt to produce a hospitality-like environment, but rather a friendly and welcoming space inspired by transparency. An open plan provides views through the clinic upon arrival, allowing patients to become instantly comfortable while increasing communication and efficiency among staff. Bright, soothing, and personal, the elegance of GGUC Mill Valley’s design means you don’t just see GGUC’s brand, you feel it.

Photography: Sharon Risedovph