Fogo de Chao
Location: San Francisco
Design Team: HOK
Complete Millwork Services, Inc.
Metalwork - Eclipse
Wine Display - Vino Cellars & Accessories
Food Service Equipment and Design - Texas Metal Equipment Co
Signage - Signage Solutions
Rope Wall Design & Installation - Windy Chien
Fogo de Chao’s new San Francisco location is a tenant improvement to an existing 7,700 sf ground floor space of an office tower. The site is located across from the W Hotel, Moscone Center and the newly expanded Museum of Modern Art.
Our client’s objective was to re-create the Brazilian Churascaria tradition and experience in the heart of San Francisco where Fogo’s service and hospitality will stand out in a busy city center. The design program includes 4,000 sf of dining, 3,000 sf of kitchen with a section of open display cooking and 700 sf of outdoor dining.
The character of the interior harkens back to the owners first restaurant in the Brazilian countryside and fuses rural Brazilian materials & cooking techniques with local design inspiration. The entry experience highlights a statue of O Lacador, a Fogo tradition, along with a 3 sided fireplace to create an immediate warm & relaxing ambiance and draw parallels to the culinary experience.
The simple & edited finish material palette reinforces this ambience and primarily utilizes wood, bronze and stone. The dining room features a 25’ rope wall designed and executed by local artist Windy Chien. Four private dining rooms include working wine display walls accommodating 1000 bottles. Additionally, a large market table and a view into the churrasco grill references the layout of the original restaurant. An outdoor area is set apart from an active pedestrian arcade by a 12’-0 high custom metal screen crafted by a local decorative metal worker to mimic the hills of San Francisco.
The resulting design is one that invites visitors to experience the churrasco grilling tradition in a modern and sophisticated environment.
Photography: Emily Hagopian Photography