300 South Wacker Drive is a 1970's, 36-story skyscraper located along the Chicago River with 360-degree views of downtown. The building's "awakening" - a complete rebranding and renovation of the property - is intended to differentiate itself from other buildings in the south loop to help attract and retain tenants in a competitive leasing submarket. The vision for the building's "awakening" creates a boutique, hospitality environment that welcomes and inspires tenants and visitors.
The transformation began with the repositioning of the building's street entry by shifting the entry to the center of the building. Previously non-descript with multiple revolving doors, the entrance was re-designed with one main central revolving door highlighted by a new timeless exterior canopy with modern lighting and signage.
For the main building lobby, the client desired a dynamic and unique public space that contrasted from other lobbies at other nearby properties. The existing lobby was dated and brash, harkening to a conservative, corporate environment. Taking cues from the "awakening" rebrand, the re-envisioned lobby has a warm, hospitality setting where tenants and visitors encounter an inviting and comfortable space. Soft seating areas at both sides of reception provide an alternative working environment for tenants and a place for visitors to relax. A "sunrise" element was incorporated into the lighting design and the use of natural materials accentuates warmth and hospitality.
Adjacent to the building's lobby is a repurposed office space transformed in a flexible amenity lounge with café. The daylit lounge has a stunning view to the river and serves as a meeting and socialization space with a variety of seating arrangements. Dramatic lighting warms the space, while bookcases, coffee and end tables, and sofas lend a hospitality-like environment. A stationary food truck positioned in the lounge serves as a unique public art and a service piece.
Photography: Kendall McCaugherty © Hall + Merrick Photographers
Location: Chicago, IL
Design Team: Huntsman Architectural Group