The Avaya Customer Experience Center in Midtown Manhattan is a dynamic, immersive environment whose restrained design palette lets the technology take center stage. Avaya is a global provider of digital communications, and their goal design was to demonstrates their products in a hospitality setting. Soft, natural materials create a hospitality feel to set off the sleek technology.

The 9,000 sq ft center is designed as a sequence of visitor experiences.

Host Area
The customer journey begins in this hospitality-infused reception area. The reclaimed subway bench and whimsical wall mosaic provide a whimsical sense of place.

Visions and Play Space
Sliding glass doors lead to the heart of the space, the theatrical Visions and Play Center. Customers can envision how Avaya’s products would work for them, as they interact with the technology in an environment customized to their industry. The floor-to-ceiling screen curves around most of the room, immersing healthcare professionals in a hospital environment, for example. Visitors are encouraged to play with the multimedia devices to understand their real-time effects on the screen.

Empowers Rooms
The Empowers Rooms come in three sizes: XL, L, and M. Oversized screens, personal screens that pop up from the U-shaped table to ensure clear viewing for all. Each conference room has its own character: while the largest room is sleek and contemporary, with a mesh ceiling and elegant LED lighting, the medium room is warmer and more intimate with a dramatic live-edge table and timber slat ceiling.

Workplace
A small, flexible workplace offers seating for twelve. Individuals and groups can find privacy in one of the four offices, two conference rooms, or opulent phone booths, upholstered in soft burgundy velvet.

The design of Avaya’s seamless and immersive CEC reinforces their mission to push business communications beyond physical boundaries. Budget confidential

Photography: Aydin Arjomand