An opportunity presented itself in the acquisition of a free-standing building situated in the West Hollywood Design District. The modest 3,495 square foot box-like structure presented the dual challenge of creating a dynamic exterior presence as well as a showroom space that could accommodate a comprehensive product presentation.

The first challenge was to create a compelling exterior presence to the existing enclosed box structure. The solution was an exterior façade that would expand upon JANUS et Cie’s signature garden-inspired interior wall finish of faux boxwood. By cladding the entire building’s exterior vertical surfaces with faux boxwood in an espalier inspired pattern, the entire building became an extension of the JANUS et Cie brand thus creating a building identity that transcends the customary storefront signage.

To maximize the interior product display, 16-foot-tall floor-to-ceiling illuminated wall displays were designed along the interior perimeter walls to showcase the product in a dynamic way. The wall displays provide for JANUS et Cie’s carpet, textiles, library and accessories, as well as sales work stations. An integrated video presentation has been introduced using the latest Bluescape technology that allows real-time client participation and collaboration from anywhere in the world.

The original site employed a modest outdoor rear service area closed off to the interior, the design expanded the display space by penetrating the rear wall with expansive glass windows and doors to take full advantage of this underutilized patio area while adding an abundance of natural light to the interior.

Within the showroom, a full teak vestibule announces the transition from indoors to out and services both by offering clients a full-use, self-serve coffee/wine bar and materials display. The COVID-19 restrictions reinforced the advantage of this beneficial design offering multiple separate and distanced indoor and outdoor settings to visiting clients.

Photography: Hunter Kerhart & Peter Fishel